AP Microeconomics

Firms, markets, and the price of everything

Microeconomics is the study of how individual people, firms, and markets make choices under scarcity — and how prices coordinate all of it without anyone in charge. This course follows the College Board AP Microeconomics framework end to end: the marginal-analysis mindset, the six units (basic concepts, supply and demand, production and perfect competition, imperfect competition, factor markets, and market failure), and the graph-and-calculation skills the exam actually rewards. Master the handful of core diagrams and the rule MR = MC, and the whole subject snaps into place.