How You Say It Is Half of What You Say
A flawless case persuades no one if it's delivered poorly. This epoch is the art of delivery: the three appeals of ethos, pathos, and logos; vocal and physical command; the speed-versus-persuasion question; word economy; narrative and framing; the classical rhetorical devices; adapting to any audience; managing nerves; and finding your own authentic, persuasive voice. Master these and your reasoning finally reaches the judge with its full force.
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The Athenian Assembly
Ethos, Pathos, Logos
The Concert Hall
Vocal Delivery
The Stage
Nonverbal Communication
The Crossroads of Style
Spreading vs. Persuasion
The Editor's Desk
Word Economy and Concision
The Storyteller's Fire
Narrative and Framing
The Lincoln Memorial Steps
Rhetorical Devices
The Diplomat's Table
Audience Adaptation
The Free-Throw Line
Managing Nerves and Composure
The Mirror
Finding Your Authentic Voice